Sales & Marketing Strategy for smart B2B Brands
We advise, coach and empower your sales & marketing teams to partner better and sell value-add…
And it all starts with strategy.
You won’t deliver better-than-the-market growth if your teams aren’t 100% in lockstep
with respect to where they’re going and how they’re going to get there.
So whether you’re starting from scratch or simply need to optimize what you’ve got,
we’ll immerse ourselves in your business and lead your teams to identify a north star they can rally around,
be passionate about and want to jump through fiery hoops to deliver on…and help them build a roadmap to get there.
With a smart, well-defined strategy in place,
we will help you execute.
Executing your strategy through laser-focused targeting, compelling value propositions and impactful customer experiences will move your teams from talking about products & price (to whoever will listen)…to selling solutions & value (to your highest value prospects).
Without that, your business runs the risk of occupying a ho-hum position in the market or even worse…being commoditized.
And for commercially-driven B2B organizations, a successful strategy hinges on a seamless partnership between sales and marketing. Only then can you build the well-oiled machine required to create the solutions your customers so desperately need, but can’t get anywhere else.
And when that happens...you’ve won.
Suzanne Abbot is a B2B strategy consultant, published author and public speaker.
She works with B2B organizations - large and small - to upend how their sales and marketing teams collaborate to engage with their highest priority customers to create competitive advantage and drive growth through partnership and value-add.
“Suzanne is a must-have consultant and business coach.”
-important person