<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.sticksandmud.co/writing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-24</lastmod>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/writing/how-to-build-really-awesome-things-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/0583ec53-b6de-4f3f-8c7e-06aa777d2682/Screen+Shot+2022-02-22+at+10.46.12+AM.png</image:loc>
      <image:title>Writing - How to build really awesome things out of really regular stuff</image:title>
      <image:caption>Photo by John Salzarulo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/writing/4-ways-to-get-sticker-with-b2b-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/a2c613c9-38a7-4bf6-8418-c226bbf9a36f/markus-spiske-sB3J4xksVc0-unsplash.jpg</image:loc>
      <image:title>Writing - 4 ways to get stickier with your B2B customers (and what that really means) - Make it stand out</image:title>
      <image:caption>Photo by Markus Spiske</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/35f40e25-a763-4d02-a4fb-1d73a4443849/Screen+Shot+2022-04-20+at+2.01.08+PM.png</image:loc>
      <image:title>Writing - 4 ways to get stickier with your B2B customers (and what that really means) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/writing/every-b2b-function-and-team-should-have-a-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/1646606351724-CRRKJBZ24LP8ZTY093C1/hugoandfriends.jpg</image:loc>
      <image:title>Writing - Choosing not to have a strategy IS a strategy…it’s just not a good one</image:title>
      <image:caption>Photo by John Salzarulo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/d7a9b8e3-b877-42c6-b6a6-904e8b4bb253/Screen+Shot+2022-03-09+at+10.49.20+AM.png</image:loc>
      <image:title>Writing - Choosing not to have a strategy IS a strategy…it’s just not a good one - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/writing/how-to-differentiate-when-youre-not-that-different</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/67afceb2-6416-44b3-bcfe-2d3c5b13f3a9/Screen+Shot+2022-04-20+at+1.44.46+PM.png</image:loc>
      <image:title>Writing - How to differentiate when…you’re not that different - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/bfe507d6-791f-4e06-adad-437ef19c5f7a/Screen+Shot+2022-04-20+at+1.38.40+PM.png</image:loc>
      <image:title>Writing - How to differentiate when…you’re not that different - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/3db06b07-a47f-45b5-96af-dfc6aa74cc2c/nick-fewings-7cLIUI6rVDc-unsplash.jpg</image:loc>
      <image:title>Writing - How to differentiate when…you’re not that different - Make it stand out</image:title>
      <image:caption>Photo by Nick Fewings</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/writing/really-good-equipment-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/c377e8bb-ec49-4040-a5fa-02524e7ccc00/Screen+Shot+2022-05-24+at+6.00.45+PM.png</image:loc>
      <image:title>Writing - Playing to Win: How to Stand Out in a Sea of Acronyms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/f7d156a0-3892-4d18-881a-da28b29a3788/210809.differentiate.jpg</image:loc>
      <image:title>Writing - Playing to Win: How to Stand Out in a Sea of Acronyms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/d5547400-da8c-47ed-9f69-e2a6cb3b0df6/Screen+Shot+2022-05-24+at+5.03.49+PM.png</image:loc>
      <image:title>Writing - Playing to Win: How to Stand Out in a Sea of Acronyms - Make it stand out</image:title>
      <image:caption>Photo by Nick Fewings</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/writing/gartner-2022-sales-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/8d6b52e3-a6cb-496c-ad7b-ef62f1e8be97/Screen+Shot+2022-06-07+at+8.56.26+AM.png</image:loc>
      <image:title>Writing - The Future of B2B Selling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/71d57a78-010c-4b03-bea8-954ec532e209/Screen+Shot+2022-06-06+at+1.51.34+PM.jpg</image:loc>
      <image:title>Writing - The Future of B2B Selling - Make it stand out</image:title>
      <image:caption>Opening Keynote: Sustaining Growth through Unrelenting Disruption - Gartner CSO &amp; Sales Leader Conference 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/988dd94d-59e2-4a3b-94b4-688dab71cc7d/140616.brandguidelines.jpg</image:loc>
      <image:title>Writing - The Future of B2B Selling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/b840c70d-b0fd-4923-a009-600ef3326190/Screen+Shot+2022-06-06+at+9.25.23+AM.png</image:loc>
      <image:title>Writing - The Future of B2B Selling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/8328b2b2-622a-4d2b-8042-426611715923/Screen+Shot+2022-06-06+at+10.54.33+AM.png</image:loc>
      <image:title>Writing - The Future of B2B Selling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/writing/3-reasons-your-b2b-marketing-team-will-fail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/d5a08052-c737-456f-8952-2152cde8715b/Screen+Shot+2022-07-10+at+5.49.10+PM.png</image:loc>
      <image:title>Writing - 3 Reasons your B2B Marketing Team will Fail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/8b211c76-a5ae-4d2e-8d3e-2efda29c4bbc/iStock-1047227764.jpg</image:loc>
      <image:title>Writing - 3 Reasons your B2B Marketing Team will Fail - Make it stand out</image:title>
      <image:caption>Opening Keynote: Sustaining Growth through Unrelenting Disruption - Gartner CSO &amp; Sales Leader Conference 2022</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/be1de7c0-9995-4ebe-9d96-8bb3a86c5ef2/Screen+Shot+2022-07-10+at+5.45.51+PM.png</image:loc>
      <image:title>Writing - 3 Reasons your B2B Marketing Team will Fail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/writing/3-things-that-b2b-marketing-will-see-in-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/84c7a2ec-22bf-4cd5-9811-5a282d5217f4/10.jpg</image:loc>
      <image:title>Writing - 3 Things B2B Marketing will see in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/writing/how-to-build-really-awesome-things</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/0e63fe3c-4742-4f12-a043-45fc5f59e065/iStock-497478882.jpg</image:loc>
      <image:title>Writing - How to build really awesome things out of really regular stuff</image:title>
      <image:caption>Photo by John Salzarulo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/e9c870bd-0869-402a-ba2c-1053a3c5f051/Suzanne-Abbot-black-high-res.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/36ef2c65-db22-4aba-a904-937a705627c0/PortraitsNDP-6+copy.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/speaking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/1641237916821-S5PH1HT109V2KMB967TQ/ama.jpg</image:loc>
      <image:title>Speaking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/1641244736918-0CVUBTJZIMK9NIO5VTTB/star.jpg</image:loc>
      <image:title>Speaking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/1641244831205-IPGMAZNSRY4A1S89RYCV/website.jpg</image:loc>
      <image:title>Speaking</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-20</lastmod>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/targeting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-07</lastmod>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/experience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-20</lastmod>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/aead93ce-3759-42bc-b4ab-8e0b02b6a067/PortraitsNDP-17.jpg</image:loc>
      <image:title>Sticks and Mud</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/consulting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/1641241952950-N7KY6HY0A3X0S0Q72STY/a1a.jpeg</image:loc>
      <image:title>Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/1641241431947-U8AXUX5V9BWJZYJ0K8CK/GTA_4713.jpeg</image:loc>
      <image:title>Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/1643658099938-7A76WGDG82A72ZLRJGRA/mitchell-luo-H3htK85wwnU-unsplash.jpg</image:loc>
      <image:title>Consulting</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/stay-close</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/home-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/ba5adbb5-9aec-4fec-83d4-c4c4e2431d3b/PortraitsNDP-14+cropped+some%281%29.jpg</image:loc>
      <image:title>Home (Copy)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandmud.co/home-copy-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ca1ac9d377c57822645e01/aead93ce-3759-42bc-b4ab-8e0b02b6a067/PortraitsNDP-17.jpg</image:loc>
      <image:title>Home (Copy 2)</image:title>
    </image:image>
  </url>
</urlset>

